Home / About
01 / Why we exist

Most brands sell furniture.
We sell the whole room.

Deskrove is a workspace brand, not a desk brand. We build the anchors — desks and chairs — and we curate everything else around them. One checkout. Two to four days. No renting from three different retailers to kit out one room.

Est. November 2024 · Sheffield UK · Reg. 14782345
Founder note · Nov 2024

"I spent four weekends last year ordering a desk from one site, a chair from another, a monitor arm from Amazon, a lamp from a boutique, and a keyboard that arrived broken. Five vendors, three return forms, one working desk. There had to be a better way to furnish a room you'll spend 40 hours a week in."

02 / Founders

Two people, ten years each

Deskrove was founded by two people who've spent the last decade working in furniture and ergonomics — and who kept running into the same problem from opposite sides.

JR · Portrait · 4:3
Co-founder · Product

James Reddin

Eight years at Made.com running home-office category. Last role — product lead for desks and storage. Learned how to source hardwood at scale, and how not to treat delivery as an afterthought.

Previously Made.com (2016—2024) Before that Heals, Buying (2014—2016)
AP · Portrait · 4:3
Co-founder · Ergonomics

Anya Petrosyan

Six years at Herman Miller working on the Embody and Aeron refresh programmes. Physiotherapist by training. Knows exactly how many centimetres of lumbar travel a chair needs to matter — and how most office chairs fake it.

Previously Herman Miller EMEA (2019—2024) Before that NHS Physio, Sheffield (2016—2019)
03 / What we believe

Four rules that shape the catalogue

We don't stock four hundred SKUs. We stock what we'd use ourselves. Everything we sell passes these four tests.

Rule 01
Repairable beats replaceable

Every desk and chair we sell has replaceable parts. Drawer runners, casters, gas struts, arm pads — spares ship for the lifetime of the product. No glued shells.

Rule 02
No house-brand peripherals

We don't rebadge cheap keyboards and sell them at a markup. Keychron makes better boards than we ever could. We curate, we don't imitate.

Rule 03
Price is what it costs, plus honest margin

A £549 solid oak desk is £549 because solid oak costs £310 wholesale and we need to keep the lights on. We don't do fake "was £799, now £549" pricing.

Rule 04
If the room doesn't work, nothing works

A great chair and a wobbly desk still means back pain. We sell the pairing because the pairing is the product. Bundles save money because rooms make sense.

04 / The workshop

Attercliffe, Sheffield

Our desks are built in a 2,400 sq ft unit in Attercliffe, east Sheffield — a ten minute drive from Sheffield Midland station. It used to be a cutlery works. Now it's a workshop, a QC bench, and an office.

The oak series is built here, start to finish — sourced from FSC-certified timber merchants in North Yorkshire, milled on a Felder K940 saw, finished with a water-based satin lacquer. The Core series (laminate) ships from a partner factory in Poland — we don't pretend otherwise.

2,400
Sq ft · workshop
7
People · full-time
48h
Build · per oak desk
100%
UK · Oak series

If you're nearby, you can visit — email hello@deskrove.co.uk to book a slot. We don't have a public showroom yet.

05 / What we're not

The honest list

A lot of brands pretend they're everything. We'd rather be upfront about what we're not — so you can decide if we're worth your time.

We are not
  • The cheapest option. If budget is the priority, IKEA Bekant and an Ergohuman clone will cost you less. We won't match that.
  • A same-day service. Oak desks take 2—4 working days because we don't hold 500 in a warehouse. We build to demand.
  • Carbon-neutral. We don't buy offsets to wear a badge. We source local where possible and tell you the actual CO2 on the sustainability page.
  • An Amazon alternative for peripherals. We stock 12 peripherals we'd use ourselves. If you want a specific obscure model, buy it direct.
  • B-Corp certified. Certification costs £10k and a year of paperwork. We'll revisit in 2027 once the brand pays for itself.
  • A subscription service. No "desk-as-a-service". You buy it, you own it, we repair it.
06 / Get in touch

Questions, trade, or press

We read every email. One working day response, usually same-day. No support tickets, no chatbot handoff.

Direct line
hello@deskrove.co.uk
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